Like it or not we live in a social age, an age where people love to share their experiences with others through all manner of social mediums. Sometimes it's pretty mindless tuff, but when it comes to cycle safety what is shared can be invaluable.

This week's KickStarter project could be a game changer in the quest for improved safety for cyclist on roads the world over.

The Project: Fly6

What Is It: The world's first cycling camera and tail-light accessory to record what happens behind you so you can enjoy the ride ahead.

The Brains: This world exclusive comes to you courtesy of good friends Andrew Hagen and Kingsley Fiegert and a less than memorable incident with a car. Kingsley was hit by a high velocity projectile from a passing car while cycling, and watching the vehicle drive off into the distance, knew there was no way of taking action. That was the inspiration they needed to design Fly6.

Their mission is all about awareness, and in the same way that everybody modifies their behaviour when approaching a traffic intersection monitored by cameras, they want motorists everywhere to know that they might be recorded as they interact with cyclists. They hope this will force more motorists to behave accordingly making the roads safer for everyone.

In-Depth: Attaching to the seat post of your bike, Fly6 is a tail or rear light that also records in high definition video what happens behind you during your ride. Whether it's commuting, racing, mountain biking or just riding with your friends. When motorists know they are being recorded, they will behave accordingly by giving the cyclists more space and respect making the roads more enjoyable for everyone.

Target: The good news is that this is another project where the target has already been taken care of, which means should you want to get your hands on then all you have to do is head over here and buy one.

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