Drinkers are being urged to start the New Year with a clear head and more money in their pocket by joining Alcohol Concern for Dry January 2014 and steering clear of booze for 31 days.
The aim of the campaign is to get people thinking and talking about their drinking and to encourage people to drink less during the rest of the year following a positive and fun filled month off alcohol.
More than 7,600 people are already signed up to take part in the campaign with thousands getting involved in the conversation on the campaign’s social media sites.
NHS Employers and Public Health England are working with Alcohol Concern, the charity behind Dry January, to take the campaign into the heart of the NHS. At least 30 NHS trusts employing around 140,000 people are helping and encouraging their staff to lead by example and go alcohol-free at the start of the New Year.
Emily Robinson, Director of Campaigns at Alcohol Concern, said:
“Many of us think the way we drink isn’t a problem, but even having just a few beers after work or a few glasses of wine at home too often can take you over safe limits and store up problems for the future.
“We’re challenging people to take part in Dry January and try giving up booze for 31 days and if it sounds like a big ask you’re exactly the person we want to join us and have a go.
“It’s not about never drinking again, it’s just the perfect opportunity for all of us to take a breather and get thinking about our drinking.”
Dry January isn’t a detox or for those with an alcohol dependency issue. It’s aimed at social drinkers who’s alcohol consumption may have crept up on them leading them to consume more than they realised they were.
Speaking about the benefits of taking part in Dry January, Emily said:
“We think people will feel better, sleep better, save money and they may also lose weight.
“In 2013, more than 80% of the people we surveyed who took part in Dry January said they would drink less during the rest of the year as a result of their experience.”
Image Credit: "Wine Rack" by marcusjroberts is licensed under CC BY 2.0