by Jonathan Davies
"Thanks for that. How much do I owe you for the shave?"
"That'll be 6 tweets please".
London's first social media barber's pop-up shop has been announced. A collaboration between online retailer www.yes-sir.com and Marylebone-based Gentlemen’s grooming room Man Made London will allow customers to pay for a shave or beard trim with social media mentions.
On 18-20 September customers will be able to visit Man Made London's pop-up shop in Marylebone and pay for their wet shave or beard trim using the #ShavemeSir alongside a photo in a post on Facebook, Twitter and Instagram.
“We’re excited to be launching this unique pop-up shop with Dan Gregory and the Man Made team," said Yes-Sir.com Co-Founder Rupa Ganatra. "Both our brands are active on social media, enjoy engaging with loyal supporters and customers and we are excited to create a unique and enjoyable experience for them as a way of saying thank you."
"Man Made and Yes-Sir.com have worked together for almost year and we have a great partnership. By launching London’s first social pop-up barbers it will give us a chance to showcase what we do and bring together the finest products with the finest gentlemen’s grooming," said Man Made Founder and Creative Director Dan Gregory.
It's not the first time a pop-up shop has accepted social media posts as payment. The frozen fish brand, Birdseye, launched a pop-up in Covent Garden where customers could pay for their meal with creative instagram posts.
Fashion brand Marc Jacobs also set up in Covent Garden, asking for vines and tweets in return for fragrances, manicures and gifts.
Mobile phone manufacturer Nokia set up an art exhibition in East London to celebrate the Nokia Lumia 630, allowing customers to use social media to purchase one-off art pieces.