Brotox - Man’s New Best Friend?

You//Fitness and Health

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What do Gordon Ramsey and Simon Cowell have in common - apart from being extremely rich and successful of course? They have both admitted to having botox, or ‘brotox’ as it is becoming known in the male beauty industry.

Ever since Botox burst on to the scene in the 1980’s, it has helped many a face turn back the hands of time and achieve a more youthful, smooth appearance.

And for years, it was women who were considered to have been the main client base. However, more and more men are signing up to the treatment in order to tackle aging head on.

What has caused this shift you may ask? Well, the metrosexuality movement seems to be the main player. Ever since David Beckham, the godfather of metrosexuality, made it cool for men to take care of themselves, men the world over have fallen in line and are making a more conscious effort to improve their grooming regimes.

Men have suddenly found themselves having to face the same beauty standards that women have been subject to (for the last few centuries I should add), and they are no mediocre foe.

Total cosmetic procedures for men rose 22% from 2000 through 2012, according to the American Society of Plastic Surgeons. And from 2011 to 2012, men's use of minimally invasive cosmetic procedures, including Botox, rose 6%, according to the society.

So, for those of you whose curiosity has been piqued - hear are the need-to-knows about Botox.

What is Botox?

One of the many trade names for Botulinum Toxin A, Botox can be used for a variety of medical treatments; from treating migraine headaches, to sweating, and even helping to relieve the symptoms of incontinence. However, it’s the use in reducing the appearance of wrinkles that has made it a household name.

How does it work?

Botox is a drug made from a neurotoxin produced by the bacterium Clostridium botulinum called botulinum toxin, aka Botox.

In order for muscles to contract, nerves release a chemical messenger, acetylcholine (a neurotransmitter), at the junction where the nerve endings meet muscle cells. The acetylcholine attaches to receptors on the muscle cells and causes the muscle cells to contract or shorten. Injected botulinum toxin prevents the release of acetylcholine, preventing contraction of the muscle cells.

What to expect

Botox, in terms of other cosmetic procedures, is fairly simple - the whole shebang usually takes about 10 minutes. During a normal Botox procedure, doctors may numb the intended area beforehand, and then it is simply a case of injecting the Botox into trouble areas.

Some people may develop some slight bruising, and there may be a small amount of tenderness around the area immediately after the procedure, but this will all clear up pretty quickly - and you can resume normal activity straight away.

How much does it cost?

Botox prices vary depending on where you go to have the procedure, but prices can start from as low as £99 and go up to £1250. As each persons needs are different dose, the procedure tends to be tailor made to the individual.

But, if this is something that you would consider, it is essential that you do your research beforehand and don’t rush in to anything!

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