by Marcus Leach
As cycling has grown in popularity we have seen an increasing number of companies cashing in by offering clothing that bridges the gap between fashion and quality cycling apparel. However, there are not too many companies who bring you quality clothing at an affordable price, which is why this week's Kickstarter focus looks set to be a great success.
The Project: Spokesman Cycling Clothing
What Is It: Premium quality cycling clothing that is stylish, practical and still at an affordable price. Oh, and to top it all off it's 100% British.
The Brains: Spokesman is the work of designer, not to mention cycling enthusiast, Nathan Gibbons. Having worked in men's fashion design and clothing manufacturing for some years, including at fashion brand Police, and grown increasingly frustrated at the cost of premium cycling clothing Nathan saw a gap in the market. Combining his fashion background and love of cycling he has created an affordable range of quality apparel.
In-Depth: Using the same technical fabrics as some of the familiar high end cycle clothing brands, Spokesman is looking to work with the nation's independent bicycle dealers to deliver what is still a premium quality product at a fraction of the cost of most major brands.
Over the last ten years the team who will bring you Spokesman have been designing and making technical clothing for the worlds leading brands like Police. Using only the best cycle-specific fabrics from the Italian mills that supply brands such as Castelli and Santini Spokesman will offer a range of clothing at almost half the price you would expect to pay from better known brands.
"Spokesman fills a gap in the premium cycle clothing market providing stylish product cutting edge technical fabrics and distinctive marketing at 40 per cent less than the competition," Nathan said.
"Cycling is what drives us, our products endure hundreds of miles of road testing, our fabrics are lab tested to ISO standards to ensure protection from the elements. We use rugged construction techniques that can handle thousands of miles in the saddle."
Target: At the time of publishing (December 1st) Spokesman had already raised over half of their target, £3000, with a little under four weeks to go. Want to get behind Nathan and his team? Then click here and make a pledge.